Fashion is a true barometer of society. What people wear, how or when, is a good indicator of the zeitgeist. In the meantime, there are some rare moments that can sum up a whole era and stand the test of time. Back in 1991, Gianni Versace was reigning on the fashion world. His sensual vision that celebrated femininity was fresh and daring. One of the most successful designers around, he was producing highly anticipated shows and work with the best models.
On April 1, 1911, he presented his Fall 1991 collection. And while the clothes were nice, what retained the attention of the audience was the finale of the show: that day, the designer sent Naomi Campbell, Christy Turlington, Linda Evangelista and Cindy Crawford down the runway to the sound of George Michael’s Freedom 90!. More than being just a nod to the British singer’s video that saw the models lip-syncing to the song a few months earlier, this scene was the epitome of cool, a true fashion meets pop culture moment… and a marketing lesson. Thirty years later, this image still sums up the essence of the 90’s and the power of supermodels.