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Moment // April 4, 2005: Oprah Winfrey puts Tory Burch on the map

Tory Burch in 2005 / Oprah.com

When Tory Burch decided to launch her namesake label in 2004, the venture turned out to be incredibly successful from the start in New York City: at the end of its opening day, her Elizabeth street’s shop had sold all its inventory. Though, while things were going well on a local basis, the brand still needed a little boost to become the powerhouse we know today. And that’s exactly what Oprah Winfrey offered the designer on April 4, 2005.

Known for being able to put any brand on the map, the TV host then hailed Tory Burch “the next big thing in fashion”. From that moment on, things happened quickly: the following day, the brand’s website counted eight million hits, the Double T logo started to flourish everywhere, and Tory Burch’s name became synonymous with an understated sense of chic.  The brand soon became a fixture of New York Fashion Week and one the biggest names of American fashion thanks to best-sellers such as the Fleming and Kira handbags.

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